Bedstraw + Madder ™

Bedstraw + Madder is a new British label founded by three women on a mission to do less harm and actively revive our planet by creating a regenerative fashion label using 100 % natural plant dyes with zero chemicals made with 100% organic unbleached organic cotton.

“IT IS NO LONGER ENOUGH TO JUST DO LESS HARM

IT IS OUR RESPONSIBILITY TO ACTIVELY REVIVE OUR PLANET“

VANESSA PARKER

Regeneration Generation

The journey with Bedstraw + Madder started from the first introduction, with the commitment to a complete chemical free value chain of natural fabrics.

For the founders Vanessa and Primrose, regenerative farmed in-conversion cotton is a crucial solution in our mutual fight against climate change and a positive transformation for the future of fashion.

Especially the holistic Raddis®approach to value chains with full traceability to ensure we are having measurable positive impact is important.

Bedstraw and Madder is a Raddis®System partner since 2021 for 20 acres of farmland. Together with their partner Papillon Bleu the planning is to grow to a total of 150 acres the 2022/2023 season.

B+M: CREATING BEAUTIFUL CLOTHES IN A BEAUTIFUL WAY

Raddis®System partner

Bedstraw and Madder is a Raddis®System partner since 2021 for 20 acres of farmland.

Papillon Bleu

Together with their partner Papillon Bleu the planning is to grow to a total of 300 acres the 2022/2023 season.