Bedstraw + Madder ™
Bedstraw + Madder is a new British label founded by three women on a mission to do less harm and actively revive our planet by creating a regenerative fashion label using 100 % natural plant dyes with zero chemicals made with 100% organic unbleached organic cotton.
“IT IS NO LONGER ENOUGH TO JUST DO LESS HARM
IT IS OUR RESPONSIBILITY TO ACTIVELY REVIVE OUR PLANET“
Complete chemical free
The journey with Bedstraw + Madder started from the first introduction, with the commitment to a complete chemical free value chain of natural fabrics.
The ultimate solution
For the founders Vanessa and Primrose, regenerative farmed in-conversion cotton is a crucial solution in our mutual fight against climate change and a positive transformation for the future of fashion.
Especially the holistic Raddis®approach to value chains with full traceability to ensure we are having measurable positive impact is important.