The PERFORMANCE DAYS & Raddis®Cotton join forces to revive nature!
March 9, 2023
It-all-starts-with-a-seed
July 31, 2023
BOSS PRESENTS ITS FIRTS CAPSULE WITH RADDIS®
The new capsule is part of an extended partnership between Raddis and HUGO BOSS, which actively supports the transformation from degenerative conventional mono-culture agriculture to a regenerative organic eco-system approach. This collaboration will not only contribute to a more sustainable ecosystem, but also empower female farmers.
Women Empowerment at the forefront
In India, most agricultural activities, from soil management and seed-sowing to weeding and picking, are undertaken by women. Raddis, a for-impact organization focusing on regenerative farming, supports female farmers, supports female farmers by training them in regenerative farming processes and offering them a stable income, new job opportunities, and important roles in the ecosystems of their farms and villages.
Supporting women in rural communities and in vulnerable age groups, the Raddis System contributes to female growth, education, and confidence-building.
BOSS and Raddis: collaborate to regenerate
“Though agriculture has had a negative impact on soil health, biodiversity, andthe climate in the past, it can be transformed into a powerful nature-basedsolution. That’s why, after taking a close look at our supply chain, we are investing in our partners, who develop more resilient systems for the futurethrough regenerative farming.
One of them is Raddis Cotton”
Quote HUGO BOSS website
Pictures are telling the story
Pictures are showing the importance of this work so much better than words can do.
The HUGO BOSS-Raddis partnership, entered in 2021, is in line with the group’s mission statement: “We Love Fashion, We Change Fashion”. Materials grown with regenerative farming practices signal the future, both for HUGO BOSS and the planet. When designing new products in future, BOSS will give priority to materials derived from regenerative farming.
Read more at the NEWS page of HUGO BOSS
