BOSS PRESENTS ITS FIRST CAPSULE WITH RADDIS®June 4, 2023
PERFORMANCE DAYS X RADDIS® co-develop tools to nudge regenerative agricultureSeptember 26, 2023
Collaborating for Good: PERFORMANCE DAY's and Raddis®Cotton
The collaboration between PERFORMANCE DAY's and Raddis®Cotton began in March 2023. It stemmed from a discussion on how to incorporate more natural fibers into the sportswear industry and raise awareness about the numerous positive impacts that could result.
While we weren't entirely sure about the outcome of our collaboration, we planted a seed in hearts, and a decision was made: PERFORMANCE DAY's would support a smallholder farmer family in South-East India with the tools needed to transition their farmland from conventional mono-culture agriculture to a healthy regenerative organic eco-system approach.
Follow the Cotton Journey
You can follow the growth cycle of the cotton throughout the season and witness PERFORMANCE DAY's support, from seed to shirt, flourishing on Instagram using the hashtag #RCXPD.
The Benefits of Regenerative Agriculture
At Raddis we see Regenerative agriculture as a holistic eco-system approach that prioritizes
- soil health,
- animal welfare,
- the elimination of toxic chemicals and GMOs,
- the enhancement of biodiversity,
- and fairness throughout the supply chain.
Through regenerative agriculture, carbon dioxide (CO2) can be stored in the soil, potentially mitigating climate change. Practices like cover cropping, crop rotation, conservation tillage, and intercropping offer multiple benefits while supporting the livelihoods of smallholders.
Interested in more details on how we track these benefits? Read our article about the Raddis® Impact Indicators.
PERFORMANCE DAYS in October 2023
To highlight the opportunities of regenerative agriculture during the fair in October 2023, we've co-created various initiatives.
From Raddis® REST-of-the-BEST Cotton, which is crafted from Post-Production Recycled Regenerative Raddis Cotton, we've introduced:
- Entrance Wristbands as Individual Sustainability Reminders
- Unique Raddis REST-of-the-BEST Shirts to be distributed among committed participants as part of a research project aimed at promoting sustainable behaviors within regenerative cotton ecosystems.
"Our goal is to encourage visitors to join the circular re-use loop and 'adopt' a 'REST-OF-THE-BEST' shirt, emphasizing stewardship over ownership,"
Why is it called REST-of-the-BEST?
This quality is named REST-of-the-BEST because it's made from Post-Production Raddis®Cotton Waste.
After raw cotton is ginned and spun, a valuable residue called comber noils remains. Cotton comber noil is among the highest-quality cotton waste and is produced during the final combing process after carding. These fibers are combined with 30% virgin Raddis®cotton to create a new quality. You can find all further details in the #RCXPD Shirt Product Passport.
Raddis®Cotton is a Kharif crop
also known as "summer crop" or "rainy season crop". Kharif crops are dependent on the monsoon rains for their water supply, and they are usually harvested in the autumn, around October and November.
Raddis® REST-of-the-BEST cotton is available independent from nature's growing cycle and therefor a good extra option for all Raddis®Partners to combine in their cotton strategy.
Get in contact if you are interested to hear more!
Pure Nature Entrance Wristbands & unique #RCPD Shirt made from regenerative Post-Production Recycled Raddis®Cotton in a fully transparent and short value chain.