Laessig Fashion
LÄSSIG sets the bar for real sustainability in the baby and children’s sector
LÄSSIG, a family business founded in 2006, offers high-quality, sustainable and innovative products for the whole family. To ensure transparency and a genuine commitment to sustainable farming, in 2021, LÄSSIG was considering starting their own cotton farm and then they met the Raddis®Team…
Within one year we developed together a complete transparent seed-to-shelf value chain, and co-created a super soft circular baby product made from rain-fed regenerative in-conversion cotton, launched at the Kind + Jugend in September
TOGETHER WE
ACTIVELY
DO MORE GOOD
BY DESIGNING THE
RIGHT PRODUCT
WITHIN A NATURAL ECO-SYSTEM
OUR COLLABORATION
Based on our mutual understanding that doing business is about building long-term relationships and taking responsibility, we started our journey together in 2021.
PARTNERS
As a partner of the Raddis®System, LÄSSIG is directly collaborating with 13 tribal farmer families in Vizianagaram, Andhra Pradesh, South India, covering 25 acres of farmland.
CARING FOR OUR FUTURE GENERATIONS
PRODUCT:
LAESSIG LIMITED EDITION
Made with 100% Rain-fed Raddis®cotton from regenerative agriculture, in-conversion towards organic practices
SWADDLES AS NATURAL AND SOFT AS A BABY’s SKIN
The cuddly soft swaddles are dyed with natural plant-based ingredients or printed with GOTS approved printing inks on the natural cotton colour.
DESIGNED WITH
CIRCULARITY IN MIND
From the GMO FREE seeds to the final stitching yarn, we take care that the material could go back to nature again.
All material used is 100% Raddis®cotton:
- the soft muslin fabric,
- the labelling
- the stitching yarn.
Together we actively grow a regenerative cotton value chain from seed-to-shelf
With our first year of collaboration, working with 25 acres of farmland, we had to overcome three cyclones during the most delicate time of the growing phase from flower to mature cotton bulb.
We harvested approx 10.000 kg of seedcotton for the limited edition of more then 10.000 LÄSSIG swaddle sets and created positive impact together
25
ACRES
HEALTHY
SOIL
IMPROVED
LIVLEHOODS
OF 13 TRIBAL
FARMER FAMILIES
MULTIPLE
POSITIVE
ENVIRONMENTAL
IMPACTS
SOCIAL IMPACTS*
13 farmer families, reached 30% increase in income through premiums and reducing the cost of cultivation.
50 family members had access to better nutrition
ENVIRONMENTAL IMPACTS*
31 million litres of irrigation water have been saved, as Raddis®Cotton is only rainfed
Farm biodiversity (species and genetic) has increased by 100%
12 kg of toxic pesticides could be avoided
2743 kg of synthetic fertilizers has not been used
16* ton of carbon has been sequestered in the soil, 60 ton of CO2 has been taken from the atmosphere
Please meet Nimmaka Naaramma
Nimmaka and her family of five, has a farm of 3 acres in Vizianagaram District in Andra Pradesh State
At the beginning of each new season, RAddis® farmers receive non-GMO cotton seeds and intercrop seeds against 0% interest. It is important that these seeds are of good quality so the plants will be resilient and healthy.
After sowing the farmer must wait 8-10 days to see the first cotton germinate. Raddis®cotton is grown without synthetic fertilizers and synthetic pesticides in a regenerative system, this means that Raddis®cotton can contribute to carbon sequestration in the soil. Also, our cotton is rain fed, without irrigation!
Raddis®cotton is grown in combination with other crops such as maize, cowpea, red gram, castor, marigold, and ladyfinger. This has a lot of advantages in terms of pest & disease management and soil fertility. In addition, it can serve for additional income or for household consumption.
After flowering cotton forms a bulb that will burst open and ripen into mature cotton fibres that are ready for picking. Raddis®cotton is picked by hand in 3 rounds of harvest.
From seed to cotton bulb
it takes 6 – 8 months from sowing to harvest.
Raddis®cotton is harvested and collected at farm and village level.
At the ginning mill the Raddis®cotton fibres are separated from the cotton seeds. The cotton seeds are kept separate to produce cotton seed oil.
Cotton fibre is spun into yarn at the spinning mill, during the process the fibres are cleaned further, carded and combed to make beautiful and even Raddis®yarns. The Raddis®team has a close look at every added value step
This is a double muslin Raddis®fabric. After weaving the fabric is desized and made ready for dyeing and printing. You can see we love the natural colour of the Raddis®cotton and use GOTS approved chemicals for all processes.
From cotton bulb – to soft muslin swaddle
It takes many steps, each step is overseen by the Raddis Team
Soft double muslin Raddis®fabric that absorbs moisture very well, it is the ultimate fabric for babies but loved by grown-ups too!
Instead of using synthetic dyes, we choose to use only plant-based dyes for the solid colours. The colourfastness is less rigid, but definitely healthier
Roots, seeds, bark, and flowers can be used to come to beautiful natural colours. We use marigold, madder and Kaddukai for our colours.
Result is a beautiful soft swaddle set, designed to be circular: 100% Raddis®cotton, cotton stitching yarn and a cotton label. Even the pouch is designed to be re-used.
As final step the muslin swaddles are dyed with natural plant-based ingredients and printed with GOTS approved printing inks.
Through the support of LÄSSIG as part of the Raddis®System,
the Raddis® farmers are actively able to transform their farmland from degenerative conventional mono-culture agriculture to a regenerative organic eco-system approach.
click here to read more information at
Lässig website
