With your visit to the Functional Fabric Fair in Munich you actively support the regeneration of *ONE SQUARE METER OF SOIL*
Collaborate to regenerate
Join forces to revive nature
With the PERFORMANCE DAY’s support, Raddis®Cotton farmers in South East India are receiving the tools to actively transform their farmland from conventional mono-culture agriculture to a healthy regenerative organic eco-system approach.
Raddis Brand and Impact Catalyst Niccy Kol is proud on this collaboration between an Indian farmer family and the Performance Day’s family. “It is important that we connect real people and build relationships. Getting to know eachother’s stories, understanding problems and enjoying progress will give us an extra drive to actively transform our industry towards more good. Having worked with the Weichert Family for over 35 years, this collaboration is definitely, the most valuable one. Our target with this fair is to support at least one farmer family with ca 1,5 acre farmland and involve many performance day’s visitors to rethink their own value chain.”
As we envision a textile and apparel industry that protects nature and restores biodiversity, we know that action is urgently needed. When looking at the alarming facts, we felt that we not only need to create awareness through our Forum and expert Talks, but we want to create additional positive impact and show a tangible example through collaboration with the Raddis® System.”
Marco Weichert, General Manager of PERFORMANCE DAY's
The Raddis® System: it all starts with a seed
Raddis® stands for Radically Disruptive and is world`s first regenerative food & fiber eco-system brand, that actively regenerates the environment, whilst improving vulnerable tribal women farmers` livelihood.
One acre of a Raddis®Farm, for example, has the potential to harvest approximately 500 kilos of raw cotton, improve soil health and sequester about 2-3 tonnes of carbon annually. Besides cotton, many other symbiotic seeds are part of this eco-system: maize, pulses, marigold, castor, chilli and garlic, supporting natural pest & disease management, and acting as a windbreaker. Increased biodiversity, soil water storage and raise of income for farmer families are other vital features of the regenerative Raddis®System
Did you know
Follow the seeds
The farm progress from sowing in June, the actual harvest in November and the production of the Performance Days T-shirt will be shared via INSTA @PerformanceDays and @Raddiscotton # RCXPD. At the fair you can visit @Raddis in the sustainability corner for more information and Niccy will give an expert talk on March 16 at 17.00 “Collaborate to regenerate”
And it gets even better:
This is a common project of the PERFORMANCE DAYS fair in Munich in March and in America, Portland in April which each visitor initiating the regeneration of one square meter of SOIL with their visit! Our expert Sanne van den Dungen will be there to answer all your questions!
Shocking numbers of nature’s depletion
a third of the world’s land is severely degraded, we are losing forests at an alarming rate (one football field of forests every six seconds in 2019), and up to 1 million species are threatened with extinction.